Benefit They're Real! Magnet Mascara

Product Information

How it works: Custom-designed zig-zag bristles are strategically positioned to fan out, separate, and define lashes, while the magnetic formula helps to extend your lashes by up to 40%!

One coat later and I was pretty impressed. If I was going out of the house I would definitely go in with another coat or two, as the mascara definitely focuses on length over volume (thanks to the magnetic fibres which cling to the ends of your lashes as you pull the wand away).By the evening, there was a slight transfer on my eyelids, which I usually expect as my skin can be quite oily. However, the staying power was proved by the removal process, requiring a little more elbow grease and good faith to remove all traces. danicag14 Length for days This mascara adds clime and length. Curls lashes nicely while separating for a more lengthy yet natural look. I would definitely recommend using this mascara. Wiggle the brush from the root of your lashes to the tips. Allow for a few seconds of drying time, and apply another coat if desired. The wear: Our lashes stayed looking full and lifted all day, and the formula never felt dry, heavy, or uncomfortable. However, the formula does tend to smudge. When we baked under our eyes, we didn’t see any smudging along the lower lash line until after about six hours, but when we didn’t set our makeup with powder, we did see more smudging after just a few hours. If you tend not to have oily skin, then you might not have any smudging at all.

The Verdict

The brushes: The OG They’re Real! brush had an hourglass shape with long plastic bristles and a custom-domed tip that targets tiny lashes. In contrast, the new They’re Real! Magnet brush is straight and has much shorter plastic bristles that easily grab lashes and allow you to get right to the root. Tip: Swirl your brush instead of pumping it; this will limit the amount of air in the tube and improve the longevity of your product. Every once in a while, we come across a beauty product that we instantly know is in a league of its own; exceeding our every expectation and then some, these attention- holders are so darn good we’ve come to sum them up in just three words: Need. It. Now. That’s it, that’s all it takes to let Team Cult Beauty know they’re in the presence of greatness: the kind of product we buy in twos so we don’t run out, the formula that our friends never hear the end of. Well, { Benefit} has just blessed us with one of those very arrivals… What it is: An extreme lengthening mascara that uses a magnetically charged brush, which pulls the magnetic, mineral-enriched formula up and out beyond the tips of your lashes. The formula is designed to be water-resistant, lightweight, buildable, and claims to give 36 hours of wear without smudging or flaking. Using the wand, I raked the mascara through my lashes, making sure I started right at my lash line. I like to apply one coat of mascara to each eye, let it set a little bit, and then go in with a second layer.

lylag10 Good mascara Benefit Cosmetics' They're Real! Magnet Extreme Lengthening Mascara is well-regarded for its lengthening and separating properties, making it a suitable choice for those who desire dramatic, well-defined lashes. If you prioritize length and separation in your mascara, this product may be worth trying to achieve an eye-catching lash look. Lashes look long and lifted; Benefit did an instrumental test on 21 women and the results were that lashes looked 40% longer! The proof is in the picture too, scroll to the team review section for my own before and after to see the effect for yourself. And I haven't even mentioned the other innovative thing about this mascara: the "wiper." Do you ever pull a mascara brush from its tube and think, "Holy shit, that's way too much," so you've got to wipe half of it off? For They're Real! Magnet Mascara, Benefit made the opening of its tube slightly smaller than necessary so that it scrapes away all the excess product from the brush as it's being pulled out. AQUA (WATER), CERA ALBA (BEESWAX), PARAFFIN, POLYBUTENE, VP/EICOSENE COPOLYMER, GLYCERYL STEARATE, ACRYLATES COPOLYMER, COPERNICIA CERIFERA (CARNAUBA) WAX, STEARETH-21, PALMITIC ACID, PVP, STEARIC ACID, SILICA, PENTYLENE GLYCOL, PHENOXYETHANOL, STEARETH-2, AMINOMETHYL PROPANEDIOL, CAPRYLYL GLYCOL, PANTHENOL, HYDROXYETHYLCELLULOSE, ALUMINUM HYDROXIDE, TOCOPHERYL ACETATE, DISODIUM PHOSPHATE, SODIUM PHOSPHATE, POLYSORBATE 60. [+/-: CI 19140 (YELLOW 5, YELLOW 5 LAKE), CI 42090 (BLUE 1 LAKE), CI 77007 (ULTRAMARINES), CI 77163 (BISMUTH OXYCHLORIDE), CI 77288 (CHROMIUM OXIDE GREENS), CI 77289 (CHROMIUM HYDROXIDE GREEN), CI 77491, CI 77492, CI 77499 (IRON OXIDES), CI 77510 (FERRIC FERROCYANIDE, FERRIC AMMONIUM FERROCYANIDE), CI 77742 (MANGANESE VIOLET), CI 77891 (TITANIUM DIOXIDE)].lala1211 Excited at first but then....raccoon eyes :( The product really made my lashes pop and look much more dramatic and full but then literally after about 30 minutes of just getting dressed, I noticed it started to flake and add it some major raccoon eyes underneath and I was so disappointed. The brush is sharp but I feel like that was super helpful to get the application right. But just to have that small bit of time of great lashes wasn't worth it to me :( We have BIG beauty news; Benefit, the UK’s number 1 premium mascara brand has a new launch! The best-selling they’re Real! range, known for its ‘lashes beyond belief’ formulas, is welcoming a new product to its line-up, and it’s unlike anything we’ve seen before! Drumroll please (and a sharp intake of breath) for the Benefit They’re Real Magnet Extreme Lengthening & Powerful Lifting Mascara. As mentioned previously, the formula acts in tandem with the magnetic core in the brush to pull lashes up and out. For Helfrich and her team, creating the magnetic technology was the hardest part of development. "Through many rounds of testing, we discovered that placing the magnet at the very center core of the brush was the secret to pulling lashes up & out during application," she says. "Next, we had to determine the right weight and strength for it to pair perfectly with the magnetic formula. A magnet too strong would pull too much formula onto the brush and get messy; a magnet too weak wouldn’t attract enough formula to create extreme length. Eventually, we found the perfect balance."